Target Audience + Shot List

Target Audience
My target audience of the music video will be teenagers to young adults.  This is because the song choice is of the 'alternative/pop rock' genre so realistically comparing them to bands such as Paramore gives a good idea of the target audience.


I also think that my music video will have a lot of 'magic realism' which makes what's happening seem real.  This adds to the teenager target audience factor.

Shot List
When filming my video I'm going to need to decide what type of shot I am going to use for each frame.  Here is the shot list I have created:


[0.00-00.1] - Establishing shot of house, zooming in
[0.01-0.02] - Bridging shot of door, moving through
[0.02-0.05] - Bridging shot, zoom up stairs, moving through
[0.05-0.07] - Long shot of band, so you can see all band members 
[0.07-0.08] - Bridging shot entering bedroom door
[0.08-0.09] - Medium long shot of band
[0.09-0.10] - High angle, girl sleeping
[0.10-0.12] - Long shot, band
[0.12-0.13] - Medium Close-up, drummer
[0.13-0.14] - long shot, band lights on
[0.14-0.15] - Medium Close-up, singer in forest
[0.15-0.16] - Medium shot, girl waking up
[0.16-0.20] - Long shot, girl walking down stairs
[0.20-0.21] - Medium Close-up, singer
[0.21-0.23] - Long shot, band
[0.23-0.24] - Long shot, girl coming from stairs
0.24-0.26] - Medium shot, girl opening door
[0.26-0.27] - Medium Close-up, guitar
[0.27-0.28] - Medium shot, girl in doorway
[0.28-0.29] - Close-up, drummer
[0.29-0.30] - Medium shot, girl in doorway
[0.30-0.30] - Medium Close-up, singer
0.30-0.31] - Long shot, band
[0.31-0.31] - Medium shot, girl stepped through door
[0.31-0.33] - Medium long, band
[0.33-0.35] - Medium long, girl walking through garden
[0.35-0.37] - Medium Close-up, singer
[0.37-0.39] - Medium shot into Medium long, girl walking further into garden
[0.39-0.40] - Medium Close-up, singer
0.40-0.42] - Medium long, something catches girls eye
[0.42-0.43] - Close-up, singer in forest
[0.43-0.44] - Medium long, girl moving into bush
[0.44-0.45] - Medium Close-up, singer in forest
[0.45-0.46] - Passing shot, girl moving through bush
[0.46-0.47] - Long shot, band
[0.47-0.48] - Medium long, girl moving through bush
[0.48-0.49] - Medium shot, girl out of bush looking around
[0.49-0.50] - 2 shot, band
[0.50-0.50] - Medium shot, girl out of bush looking around
[0.50-0.50] - Long shot, girl looking around 
[0.50-0.51] - Wide shot, girl looking around
[0.51-0.52] - Establishing shot, girl looking around
[0.52-0.53] - Medium Close-up, singer
[0.53-0.55] - Medium shot, girl looking at new dress
[0.55-0.57] - Medium shot, band
[0.57-0.58] - Medium long, shows girl walking
[0.58-1.01] - Long shot, band
[1.01-1.02] - Medium shot, girl walking
[1.02-1.03] - Close-up, drummer
[1.03-1.04] - Medium Close-up, singer
[1.04-1.06] - Cross-dissolve, girl walking away
[1.06-1.07] - Medium Close-up, singer
[1.07-1.09] - Cross-dissolve, girl walking further away
[1.09-1.11] - Medium Close-up, singer in forest
[1.11-1.12] - Medium shot, girl walking
[1.12-1.13] - Medium Close-up, singer in forest
[1.13-1.14] - Medium shot, girl walking
[1.14-1.15] - Medium Close-up, singer in forest
[1.15-1.16] - Medium shot, girl walking
[1.16-1.17] - Medium Close-up, singer in forest
[1.17-1.19] - Medium long + pan, girl
[1.19-1.20] - Over-the-shoulder shot / racking shot, revealing person following
[1.20-1.23] - Medium long, revealing person
[1.23-1.24] - Medium shot, band
[1.24-1.26] - Arc shot/2-shot, both characters
[1.26-1.27] - Close-up, guitar
[1.27-1.29] - Medium Close-up, singer in forest
[1.29-1.31] - Over-the-shoulder shot, figure
[1.31-1.32] - Medium Close-up, singer in forest
[1.32-1.34] - Over-the-shoulder shot, girl sees figure
[1.34-1.36] - Medium close-up, girl surprised
[1.36-1.37] - Medium long, band
[1.37-1.38] - Mid-shot, band
[1.38-1.40] - Medium long, girl starting to run
[1.40-1.44] - Medium long/Pan, band
[1.44-1.45] - Medium long/High angle, girl running
[1.45-1.47] - Mid-shot, singer in forest
[1.47-1.49] - Mid-shot/Racking shot, girl behind
[1.49-1.50] - Medium long/Pan, band
[1.50-1.51] - Close-up, singer in forest
[1.51-1.53] - Medium long/Passing shot/2-shot, girl + figure moving through forest
[1.53-1.55] - Medium Close-up, singer
[1.55-1.56] - Over-the-shoulder/Pan, revealing figure
[1.56-1.58] - Medium Close-up, singer
[1.58-1.59] - Medium long, all figures
[1.59-2.01] - Pan, band
[2.01-2.04] - Medium long/Tilt/Low angle, girl running
[2.04-2.05] - 2-shot, band
[2.05-2.07] - Long shot, girl running
[2.07-2.08] - 2-shot, band
[2.08-2.10] - Wide shot, girl running
[2.10-2.12] - Mid-shot, band
[2.12-2.12] - Mid-shot/High angle, girl running
[2.12-2.16] - Mid-shot/Canted angle, band
[2.16-2.19] - Arc shot, both figures
[2.19-2.21] - Mid-shot, singer
[2.21-2.23] - Medium long, all figures
[2.23-2.25] - Mid-shot, singer
[2.25-2.27] - Mid-shot, figure
[2.27-2.29] - Medium Close-up, singer in forest
[2.29-2.32] - Medium long, all figures
[2.32-2.34] - Mid-shot, band
[2.34-2.35] - Medium long, all figures
[2.35-2.37] - Over-the-shoulder shot/Shallow focus, figures moving in
[2.37-2.40] - Screen fades.
[2.40-2.41] - Mid-shot, band
[2.41-2.43] - Medium Close-up, singer in forest
[2.43-2.45] - Over-the-shoulder shot, fade in
[2.45-2.47] - Medium Close-up, singer in forest
[2.47-2.48] - Medium long, girl sitting
[2.48-2.49] - Medium Close-up, singer in forest
[2.49-2.49] - Mid-shot, girl standing
[2.49-2.50] - Medium long, girl starting to run
[2.50-2.51] - Medium Close-up, singer in forest
[2.51-2.52] - Medium long, girl running back
[2.52-2.54] - Medium long/Pan, band
[2.54-2.55] - Mid-shot, girl running with figure behind
[2.55-2.58] - Close-up, singer
[2.58-2.59] - Medium long/Tilt, girl running
[2.59-3.01] - Medium Close-up, singer in forest
[3.01-3.02] - Medium long/Pan/2-shot, figures running
[3.02-3.04] - Mid-shot, band
[3.04-3.07] - Medium long, girl running towards bush
[3.07-3.10] - Medium Close-up, singer in forest
[3.10-3.14] - Medium long/Over-the-shoulder, girl moving into bush
[3.14-3.15] - Passing shot, girl moving through bush
[3.15-3.17] - Medium Close-up, singer
[3.17-3.20] - Medium long/Mid-shot/Medium close-up, girl coming out bush, looking around
[3.20-3.22] - Medium Close-up, singer in forest
[3.22-3.25] - Medium long, band fades out
[3.25-3.27] - Medium long, girl standing there

Production Schedule + Song Request

Production Schedule:
For my schedule I will need to make sure that everyone involved knows the dates and will turn up.


26th October [8.00am-12.00pm]:

• Band performance
• School lecture theatre
• I will be using people with instruments so I will need to make they can arrive at school with their instruments
• I will check with the music department to see if I can use a drum kit

28th October [9am-4pm]:

• Joyden's Wood
• I will be using the majority of the day, maybe even longer to film.
• The people I am using live in this area so we will be able to meet early and finish at a good time. 

28th October [5pm onwards]:

• House [Eynsford]
• I will be having a friend over to help me film.  She will have to stay over that night because I need to film outside when it gets dark.
• I will need to organize lighting outside so she can be seen as well.

Song Request:

I sent a message to the band via twitter.  Here is a print screen below:

Asset List

Asset List
When filming my music video, their are many thing I will need:


Filming Equipment:

• Recording camera
• Tripod
• Recording tape
• SnorriCam [if available]
• Makeup
• Makeup removal wipes

Prop Equipment:

• Microphone stand
• Dynamic microphone
• Two guitars
• Bass
• Drum kit
• Drum sticks
• Two guitar amps
• 1 bass amp
• 1 vocal amp

Clothing:

Girl:

• White night dress/dressing gown
• Black dress
• Black shoes

Figures:

• Black t-shirts
• Black trousers/jeans
• Black shoes

Band Members:

Lead Singer:

• Colourful top with black leggings and boots

                                          OR

• Black top with green trousers and boots

Other Members:

• Black casual wear

Other:
I will also need to think about weather conditions while filming outside.  I will be using a forest for much of my filming so I will need to make sure everyone involved has coats + umbrellas  with them just in case it rains, or if it gets cold.  I will bring spares if needed.

Music Video Animatic

Below is my completed animatic for my music video:

Evaluation:
While I was creating my music video animatic I followed the timeline that I wrote out before.  However, when I was actually using the post-stick notes and putting it all together, I found that my animatic timings were very different.


This was because when creating the music video animatic, I found errors to my timeline.  There were certain things that I found looked better one way.  And I sometimes found myself adding shots in certain areas.


The animatic is a rough draft however, and I will be using many more different shots throughout my video.  There will also be a lot more movement with the camera.  I did however use fade effects in Premiere Pro in the parts that I wanted to for my real video.

Music Video Animatic Timeline

Basic Timeline
I created a timeline of my music video which helped me make my animatic.  This plan is shown below:

I sectioned out the song into different parts.  For example, verses, the chorus, pre-chorus and the bridge.  I then went through the timings and wrote down a rough draft of what will happen in my video.


Animatic Plan
I then created a post-stick note for every part of my video.  This basically allowed me to lay out a plan of my music video with pictures, showing the storyline and where certain shots will go.  I also wrote down the lyrics on each post-stick note, the timings underneath the notes and also some effects I may use.

 

The beginning is basically setting the scene.   It shows various shots leading up and inside a house.  It also shows band shots, where the light will be made to hide the band members identities.

The next page shows a girl sleeping, and the band members are revealed.  The lyrics start, so performance kicks in.  And you also see the girl wake up.

This page shows the girl moving downstairs.  It will have a fading shot of her going downstairs to create a surreal effect.  Again, band shots will be used, including close-ups of the singer.

This page included a close up of some of the performers instruments.  It also shows the girl going towards the garden door, and walking into the garden.

This part is showing the girl moving through the garden and she goes to go through a large bush.

She then appears in a surreal place.  Almost like 'The Lion, The Witch and The Wardrobe.'
I then have about 3 different camera shots, all of which are a further distance from the girl.  This will set the scene and show where she is.

This page shows the girl wondering through the forest, and I will use a fade effect to show her moving through.  This will keep the surreal effect. 
.

This page shows the girl starting to walk further into the forest.  I will use a range of different band shots throughout the video.

The next page shows the girl, again wondering through the forest.  I'm going to use the fade technique to merge a couple of shots together which will keep the dream-like feel to it

This page shows a figure behind the girl.  I will use a fast pan shot to move around the both of them.  I will also use to close-up footage of the instruments.

This slide shows the figure behind the girl.  It then shows her turning around, but the figure disappears.

The next page shows the band head banging on the beat of the song, as well as the girl running away.

This page shows the girl spinning which relates to the lyrics.  It also shows more figures, and the girl running.  As well as a front view of the singer.

This part shows the girl running, and lots of closeups of the band.

This part involves a pan around both the figure and the girl. I will probably make this slow motion.  It also shows the girl being cornered by the figures.

This page shows the figures closing in from the girls point of view.  She the blacks out, with the screen fading to black.

This one then shows the girl's vision is back and the figures gone.  It then shows her getting up and running away.  It also shows the singer from front view.

I will be using a lot of different angles and effects for the running.  I may also play with the lighting for the final part of the song with the band performance.

Here, it basically shows the girl arriving at the bush area where she entered the forest.

It then shows her turning back, with the figures staring at her.  She then moves through and arrives in the garden she came from at the beginning.  I will be using the lights to darken the band performance room at the end.


Evaluation:
When creating my A3 post-stick notes, I did end up changing the timings quite a lot.  I also changed the order in which certain events/performances happen.  This is because I felt it fit better, and I also came up with more ideas during the post-stick note creation.

Music Video Analysis

I analysed two music videos to help me to further my knowledge in creating a music video:


Ke$ha - Take It Off:

Watch it here

Paramore - crushcrushcrush:

Watch it here

Music Video Research

In 1926, with the arrival of "talkies" many musical short films were produced. Vitaphone shorts featured many bands, vocalists and dancers.


The shorts were typically about six minutes in duration, and featured art deco style animations and backgrounds combined with film of the performer singing the song.


Another early form of music video was one-song films called Promotion Clips in the 1940s. These were short films of musical selections, usually just a band on a movie-set bandstand, made for playing.


One of the earliest performance clips in 1960s pop was the promo film made by The Animals in 1964. This high-quality colour clip was filmed in a studio and it features the group in a lip-synched performance with an edited sequence of tracking shots, close-ups and long shots.


In 1981, the US video channel MTV launched, airing ‘Video Killed The Radio Star’ and beginning an era of 24-hour-a-day music on television. With this new outlet the music video would by the mid-1980s, grow to play a central role in popular music marketing.




Mini Analysis:
Michael Jackson – Thriller:
The song belongs to the genre of pop music from the 1980s. The lyrics do illustrate and amplify the video. Since ‘thriller’ relates to horror, and the music video is based around zombies. In a way it does contradict lyrics because the video uses dancing zombies. The music fits well with the dancing of the characters. The performers are shown to be scary, bit lively. The female actress is shown to be innocent. The video doesn’t contain sexual views of women. This video changed the music video scene forever and was completely different from what anyone had ever seen before.


Deadmau5 ft. Rob Swire – Ghosts And Stuff:
The song belongs to the genre of trance music. The lyrics slightly contradict the video, as there is only a few lines that match the video. One of them is ‘out of my body’ which is where the ghost comes from. The title of the song also matches the video. The music and video work well because it keeps the viewer entertained by the ghosts actions. The video doesn’t contain sexual views of women or men.